JOB DESCRIPTION
Key Responsibilities:
- Establish/maintain Hongkong brand site business, including website development, SOP and e-commerce plans.
- Formulate and implement e-commerce promotion strategies and plans to drive e-commerce traffic and business in Hongkong.
- Contribute to yearly revenue plan: monthly budget, promotions
- Execute the plan & reach revenues targets
- Set up KPI (traffic, conversion) and manage reporting
- Website merchandise management: routine management of SKU online/offline, coordination with campaign support.
- Responsible for website daily operation. Handle content update, promotion, customer enquiries and complaint. Ensure that website runs smoothly.
- Translate, edit and organize online information necessary for brand/product/store into local language, including: product descriptions, banner ideas, marketing material design, and etc.
- Responsible for tracking/analyzing platform sales and marketing performance on a weekly or monthly basis. Analyze data on end consumers and make recommendations based on the analysis.
- Interface with finance/ logistic / marketing / assortment to better understand internal processes to give external customers efficient service.
- Manage the routine daily operations management (ordering & replenishment, analytical supports report design and maintenance, month-end closing, business planning )
- Constantly visit and revise KPIs per business changes + manage business vendors to achieve SLA with proposed action plans.
- Define end-to-end eStore operation model and detailed working process, including merchandizing, logistics fulfillment, consumer care, etc.
- Customer service monitoring, targeted to resolve customers’ complaints via inbound or outbound calls and service level management, need to handle issue escalation and crisis management on ecommerce platform
- Work closely with internal departments and external vendors
